Coach Kanisha Coward's journey into flag football coaching was sparked by a single moment: attending the 2022 high school girls flag championship game. It was an eye-opening experience, as she realized that many of her own players weren't getting the opportunity to participate in a sport she loved. Motivated to create a platform for young girls in her community, Coward set out to establish a flag football program that would empower her athletes with new opportunities for growth.
"I was determined to create a program for my girls, giving them the chance to try something new and expose them to a sport I love," she recalled.
This passion for flag football has not only transformed her coaching journey, but also impacted the lives of her players both on and off the field. Coward's coaching philosophy centers on teamwork, respect and character. She believes that building a cohesive team where everyone supports one another is crucial to success.
"Sportsmanship is about respect. You have to have respect for your teammates, your coaches, your opponents and the game itself," she shared.
By setting high standards for her players, Coward helps them develop both athletic skills and personal integrity. She emphasizes the importance of resilience and the growth mindset, teaching her athletes to view setbacks as learning opportunities.
"Competitive success and personal growth go hand in hand. I teach them to trust the process, and success will follow," Coward explained.
In addition to focusing on athletic development, Coward understands the importance of fostering strong relationships with her players' families. She regularly communicates with parents and guardians to ensure that both the athletes and their families feel supported.
"I believe that when families are involved, the players feel supported not only on the field but in all aspects of their lives," she said.
This strong connection builds trust and creates a positive, cohesive team environment. Coward's commitment to her players extends beyond flag football, as she seeks to teach them life skills that will serve them in all areas of their lives. She strives to instill confidence, discipline and a sense of responsibility in each of her athletes, ensuring they leave her program as better individuals.
Coward's impact on her players is not limited to the field; it extends into their personal lives as well. One of her players, for instance, struggled with balancing schoolwork and practice, but through flag football, she learned to manage her time more effectively, resulting in improved grades and greater confidence. Coward believes that sports are powerful tools for teaching life lessons.
"Sports are a great way to teach life lessons such as discipline, teamwork, resilience, and time management," she said.
Through her advocacy for flag football, Coward hopes to leave a legacy of empowerment, showing young girls that they can excel both in sports and in life. She is committed to creating lasting change in her community, inspiring the next generation of athletes to break down barriers and believe in their potential.